How Breeze Thru Drove 3 Million Unique Entries into their Bronco Sweepstakes with Rinsed

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Learn how Breeze Thru Car Wash drove over 3 million unique entries into their Bronco Sweepstakes using Rinsed. Thomas Ma, Program Manager at Breeze Thru, shares how Rinsed was key to the success of this giveaway campaign.

About Breeze Thru Car Wash

Breeze Thru Car Wash operates 14 locations across Northern Colorado and Southern Wyoming. They are locally owned and pride themselves on driving community impact and delivering stellar customer service.

The Bronco Giveaway Strategy

Breeze Thru launched a giveaway campaign offering a brand new Bronco Sport exclusively to one of their unlimited wash pass members. The goal of the campaign was to boost usage and awareness of their unlimited wash pass while promoting customer loyalty.

“This is an exclusive giveaway for unlimited wash pass members for every month that you're on the club and every referral that you do, you'll gather additional entries to gain to win a free Bronco” - Thomas Ma

Referral Program Success

The Bronco giveaway included a referral program, managed entirely through Rinsed, which significantly expanded Breeze Thru's marketing capabilities and brought in a high number of referrals.

"The most exciting part about the giveaway was we introduced a referral program which expands our marketing capabilities, and this was solely through Rinsed. I was actually blown away by how many referrals we were able to generate, especially with us not having referrals prior to this point." - Thomas Ma

Impact on Membership and Churn

The results of the campaign and its impact on membership and churn exceeded expectations. The campaign led to year-over-year membership growth and a reduction in churn, helping to extend the overall lifetime value of their customers

"We've noticed previous patterns within clubs, whenever we did a promotion, we've seen an increase in churn after the promotion has ended. We've actually seen a delay of that churn by at least up to three months, which has increased the lifetime value of our customers." - Thomas Ma

Leveraging Rinsed

Rinsed provided the necessary tools and support to track usage, monitor membership activity, and handle referrals, making the giveaway a seamless and positive experience.