How Camel Express Car Wash Added Over 28K to Their Retail Rewards Program and Converted 24% to Members Using Rinsed

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Tyler Slaughter, CEO and COO of Camel Express Car Wash, shares how his team launched a retail loyalty program that brought in 28,000 participants, converted 6,800 into unlimited members, and boosted retail visit frequency—all through the help of The Car Wash CRM.

About Camel Express Car Wash

Camel Express Car Wash runs five locations in Nashville, Tennessee. Known for operating high-volume washes with a strong focus on customer experience, the team had to find new ways to sustain growth after reaching a membership plateau.

Hitting a Ceiling with Unlimited Memberships

After years of success with their unlimited membership program, Tyler noticed growth was slowing. The problem? Not enough new retail customers coming through the door.

“For the past six years, we have been heavily focused on memberships and we've grown sites to really high volume counts. We kind of got to a point where we had maxed out some of our unlimited growth because we didn't have enough retail customers coming in the door.”

That’s when they turned to loyalty to fuel the next phase of growth.

Loyalty That Works on Autopilot

Camel Express Car Wash launched the Camel Rewards Club to give retail customers a reason to keep coming back and eventually convert to members. The rewards are simple and compelling: every fourth wash is free, plus birthday and anniversary perks.

But what made it scalable was automation through The Car Wash CRM.

“The thing that I like about Rinsed when it comes to a loyalty program is it's all automated. The only thing we have to do is get the customer to put their phone number on the pay station.”

28,000 Members. 6,800 Converted.

The results exceeded expectations. In less than two years, thousands of customers joined the program and a quarter of them became unlimited members.

“In the 20 months that we've had the Rewards Club, we have 28,000 members. Out of those 28,000 members, we've converted 6,800 of those into unlimited memberships, so that's a 24% conversion rate through drip marketing.”

More Frequent Visits = Higher Revenue

Beyond conversions, Camel Express Car Wash noticed another major benefit: customers were visiting more often.

“As we started looking at the data and the rewards club, we actually found through giving them a reward, we're getting them to wash more frequently. We went from where customers were signing up for the rewards club and it was taking them 90, 100 days to redeem that buy three get one free. We shrunk that down to 60. Now, we have the retail customers washing more often, which of course raises your ticket average because you’re getting more dollars per car off of them."‍