How LUV Car Wash Saved 3,400 Members, Drove 12K Memberships Online, And Improved Workflows with Rinsed

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Hear from Tyler Philipp and Jordan Gregory on how LUV Car Wash uses The Car Wash CRM to help improve their workflows and drive success for their business.

About LUV Car Wash

LUV Car Wash operates 75 locations across the United States. They pride themselves in being a place for people who love their cars, making car washing fun and easy.

Improving Data Collection & Processes

Before partnering with Rinsed, LUV Car Wash struggled to gather and analyze data efficiently, as their reliance on four different POS systems made the process highly manual and time-consuming. With Rinsed, they were able to streamline this workflow, saving valuable time for their team members.

"Prior to using Rinsed, one of the biggest pain points for us was the ability to gather data in a quick and timely manner. I remember specifically a project that was going to take me about a month to complete, and by using the Rinsed software, I was able to complete that project in about two hours." - Tyler Philipp

The automated reporting features provided by Rinsed have helped the LUV Car Wash team stay aligned with their business goals. From General Managers to District Managers, everyone now has access to the key metrics needed to drive success.

"The automated reports through Rinsed come out on a regular basis for our team and that has really helped us all the way down to a GM level and even the DM level. They understand the metrics that we're trying to hit, and the whole team is in line with what we're trying to do." - Jordan Gregory

Saving Memberships and Revenue with Downsell Offers

One of the features LUV Car Wash utilizes is the downsell offer. This feature provides customers with a customized offer when they attempt to cancel their membership online.

"Since implementing the downsell offer, we've been able to save over 3,400 memberships and $130,000 in revenue." - Tyler Philipp

Driving Online Sales and Membership Growth

Rinsed has enabled LUV Car Wash to sell memberships online. In just over a year, they have driven thousands of online sales through their localized checkout forms on their website.

"Since bringing on Rinsed, we've been able to implement an online sales process for our customers who want to buy a membership online. In just over a year, we've been able to sell 12,000 memberships." - Jordan Gregory

Leveraging Voucher Programs to Drive On-Site Traffic

One of the main focuses of LUV Car Wash is to get customers on-site. Rinsed has allowed them to easily offer & send out free wash vouchers to retail customers, with the aim of converting them into members. The data provided by Rinsed allows LUV Car Wash to track voucher redemptions and monitor how many of those redemptions lead to new memberships.

"One of our main focuses is to get customers on-site, and the way that we do that is by sending out a lot of free washes via the Rinsed voucher form. This allows us to get customers onto the site, try out the wash, and hopefully, we can convert them to a member at that point." - Tyler Philipp

Partnering with Rinsed for Seamless Operations

From onboarding to daily operations, Rinsed has proven to be an effective partner for LUV Car Wash. The partnership with Rinsed has allowed LUV Car Wash to enhance their operations, drive revenue growth, and deliver exceptional service to their customers.

"I would highly recommend using Rinsed, all the way from the onboarding process to when we actually launched with them. Everything has been a seamless process." - Jordan Gregory

"Rinsed is a company that was built for the car wash industry. There are so many other companies out there, marketing companies and operational companies, that were built for other industries and then adapted to the car wash space, whereas Rinsed was built for the car wash operator." - Tyler Philipp

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