How Monty’s Express Car Wash Increased Memberships by 57% YOY

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Learn how Monty's Express Car Wash increased their memberships by 57% year over year with the help of Rinsed. Marketing Director Deseree Gonzales shares the strategies they implemented to drive this significant growth for their business.

About Monty’s Express Car Wash

Monty's Express Car Wash operates three locations in southern California, specifically Stockton, Sacramento, and Elk Grove. Their commitment to excellent customer service and community involvement has been a cornerstone of their success.

“Our motto here at Monty's Express Carwash is behind every windshield is a customer that we want to surprise and delight.” - Deseree Gonzales

Enhancing Customer Retention with Loyalty Programs

Rinsed enabled Monty's Express Car Wash to implement a successful loyalty program, offering customers periodic incentives to retain their memberships for longer. Members enrolled in the program are rewarded every six months with offers, ranging from half-off their membership to a $1 membership for a month.

“Our strategy in offering this loyalty program has been to really retain our customers for a longer period of time…It has helped tremendously with our retention. We have had about 5,500 people opt in so far to this program.” - Deseree Gonzales

Improving Communication and Reducing Churn

Rinsed provided Monty's Express Car Wash with multiple ways to communicate with their customers, automating processes to address involuntary churn and enhance overall efficiency. This has led to significant cost savings and improved customer satisfaction.

"We were having a huge issue with involuntary churn. We didn’t have the time or the manpower to keep up with it. And so Rinsed was a solution for us… Now that they send automated messages to all those, whether it's credit card declines or expired cards, we don't even have to worry about it anymore. Through this automated process we have actually captured and saved $1,200 daily in revenue." - Deseree Gonzales

Success with Downsells

Through the partnership with Rinsed, Monty’s Express Car Wash was able to implement downsell offers, helping to mitigate voluntary churn. Their downsell program has been particularly effective in retaining customers who were planning to cancel their memberships

"Another thing that has been a huge success for us with Rinsed is downsells. We've actually retained 13.5% of the customers that we're aiming to cancel through our downsell program." - Deseree Gonzales

Overall Rinsed Experience

Monty's Express Car Wash has found Rinsed to be an extremely user-friendly platform with excellent support. If questions come up, they know that they can reach out and get the help that they need.