How Sparkle Express Car Wash Grew Membership Sales & Achieved 2X Conversions Through a Partnership with Rinsed

‍

Listen to the Sparkle Express Car Wash team as they share how Salespath and The Car Wash CRM have helped them transform their sales process, improve team performance, and significantly increase membership conversion rates.

About Sparkle Express Car Wash

Operating in Georgia, South Carolina, and Illinois, Sparkle Express Car Wash is focused on growth. In just one year, they have expanded from 9 locations to 19.

Always looking for ways to optimize performance and increase membership sales, Sparkle Express Car Wash prides itself on delivering exceptional customer service. From offering lollipops at the pay station to adding window washing sprayers at the vacuums, they’re committed to enhancing the customer experience.

The Challenge: Increasing Membership Sales

Before implementing Salespath, Sparkle Express Car Wash had no dedicated tools to support membership sales. While their sales team performed well, they lacked visibility into conversion rates and struggled to scale their success.

“Before we used the Salespath tablets, there was no tool to help us have the customer buy in our memberships, so we weren't really able to grow memberships that way.” - David Lopez, District Manager at Sparkle Express Car Wash

2X Conversion Rates with Salespath

Before adopting Salespath, Sparkle Express Car Wash converted driveway customers at a rate of 6-7%. While impressive, they knew they could do even better. After implementing Salespath, their conversion rates more than doubled to 14%.

“Before we started Salespath, we were at 6 and 7% conversion rates and we thought that was phenomenal. So we get the tablets in, we do the setup, which was super easy, and now we're converting 12 to 14%.” – Rick Jarvis, Regional Manager at Sparkle Express Car Wash

How Salespath & The Car Wash CRM Fueled Growth

Sparkle Express Car Wash credits its success to two key areas:

1. Real-Time Analytics & Performance Tracking: The analytics & dashboards have been a game-changer, providing real-time data that allows managers and employees to track performance and make informed decisions.
2. ‍Faster, More Effective Sales Training: Before Salespath, training new hires to sell memberships took weeks. With Salespath’s built-in training tools, new team members become confident sales professionals in just a couple of days.

“Seeing those analytics is what drives morale and it builds up that confidence for our employees because they want to see the impact that they are making for Sparkle and also for themselves.” - David Lopez, District Manager, Sparkle Express Car Wash

“One thing that was really unexpected was the ability to get team members in and turn them into sales professionals. Just right off the bat, being able to walk through that process with them, it's no longer weeks or months. It's within a day or two.”– Rick Jarvis, Regional Manager, Sparkle Express Car Wash

A True Partnership with Rinsed

For Sparkle Express Car Wash, working with Rinsed has been more than just using a tool—it’s been a true partnership.

“At some point in time, people forgot that relationships matter in this industry. The partnership with Rinsed and Salespath has allowed us to really, truly have a partner, not a vendor. ” – Cameron Ray, COO of Sparkle Express Car Wash

Advice to Other Car Wash Operators

For those considering partnering with Rinsed, Sparkle Express Car Wash has one clear message: don’t hesitate.

“I would tell any carwash operator looking to partner with Rinsed that they should definitely jump in. Don't stick a toe in the water. Jump, diving head first.” Cameron Ray, COO of Sparkle Express Car Wash

“All you need to do is bring Rinsed in and they're going to absolutely turn your people into rock stars and let you analyze your business and grow very quickly.” – Rick Jarvis, Regional Manager, Sparkle Express Car Wash

‍