Save Customers Before They Cancel with Tailored Downsells
The Car Wash CRM helps you keep members around longer by offering discounted plans to customers thinking about canceling their membership.
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Minimize Churn and Increase LTV
A downsell is a promotional offer presented to customers when they attempt to cancel their membership. Customers who accept a downsell typically generate 4x more revenue compared to those who don’t.
Why this works:
- Keep more customers: Automatically offer tailored, lower-priced membership options that provide flexibility and keep members engaged.
- Protect your revenue: Maintain loyalty and reduce cancellations by giving customers solutions that match their changing needs.
- Easy payment management: Make it simple for customers to update their payment details with an embeddable credit card form on your website.
Prevent Churn
Offer customers a discounted membership before they cancel, keeping them engaged at a lower price point for a limited time.
Automate Offers
Downsells are automatically triggered during the cancellation flow, with no additional manual steps needed.
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Customize Plans
Tailor your downsell offers to suit customer preferences and pricing needs.
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POS Integration
Once the switch is made to their new offer, the transaction is automatically updated in your POS. No additional steps required.
Protect Against Repeat Users
Set up safeguards to prevent members from repeatedly accessing discounted plans, so you maximize your revenue potential.
Components of a Strong Downsell Offer
Acceptance Rate
The percentage of customers that are accepting the Downsell offer presented to them when attempting to cancel.
Average acceptance rates typically range around 5-8%, while strong acceptance rates range from 9-12%
Expected Months of Retention
The number of months a customer who accepted a Downsell offer is expected to continue their membership.
On Average, customers who accept a downsell stick around for 4-7 months more.
Average Price
The average price a customer who accepted a Downsell offer is expected to pay.
This might be a combination of prices if there is a temporary discount and an automated switch to full price
Every business is unique. Our goal is to help you use your data to create the most effective downsell program for your wash.
Setting Up Downsells is as Easy as 1-2-3
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Enable Downsells
In the CRM, navigate to “Member Management” and enable downsell options.
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Customize Offers
Set up tailored lower-tier membership offers based on your pricing structure.
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Track Performance
Use the analytics dashboard to track downsell acceptance rates and retention impact.
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Frequently asked questions
How do I activate downsells?
Can I customize the downsell offers?
Will the downsell offers integrate with my POS?
How do I know if downsells are working?
