Convert retail washers into loyal customers
The Car Wash CRM helps you build and manage loyalty programs that drive repeat visits, increase customer spend, and convert retail washers into members.
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Turn retail customers into members at scale
Rinsed has expanded The Car Wash CRM to include tools for all of your retail customers. Collect, segment, and message retail customers with the same level of automation and personalization as you can with your members.
Collect contact information
Leverage your existing POS hardware and workflows to easily collect contact information for retail customers
Create custom audiences
Create personalized journeys for your customers based on behavior data like purchase and wash history
Send personalized messages
Create timely and relevant offers for your customers to increase wash frequency and membership conversion
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Building Long-Term Customer Relationships That Last
- Deploy retail loyalty campaigns to drive frequency and usage
- Leverage your existing POS hardware and workflows to easily collect contact information for retail customers
- Create personalized journeys for your customers based on behavior data like purchase and wash history
- Create timely and relevant offers for your customers to increase wash frequency and membership conversion
Keep retail customers coming back
Offer rewards for frequent visits.
Send timely messages
Trigger automated messages directly after a retail customer gets their car washed.
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Customize your program
Tailor your loyalty program to meet your business goals and customer needs.
Turn retail customers into members
Easily offer incentives to retail customers to encourage them to join as a member.
Track and optimize easily
Gain data-driven insights with an easy-to-use dashboard.
The Power of a Strong Retail Loyalty Program
A 10-location car wash chain built a retail loyalty program with 30,000 participants, generating $360K in revenue and converting 1,500 new members.
How the program worked:
Using The Car Wash CRM, this car wash chain set up a “Buy 4 Washes, Get the 5th Wash Free” loyalty program.
Customers were enrolled by providing their phone number to the wash. The CRM matched each transaction to the customer's phone number using credit card details and automatically sent a message congratulating them for progressing toward their reward.
Once a customer completed 4 washes, a text message with a free wash voucher code was sent automatically.
What they achieved:
Higher Engagement: By month 6, 23% of retail washers were enrolled in the loyalty program.
Member Conversions: 1,500 loyalty participants became members, with 78% converting before earning their first reward. On average, customers converted in just 61 days after their first loyalty text.
Increased Revenue: Loyalty participants purchased 25,000 washes after joining, with a 6% higher average spend than non-loyalty customers.
Significant Earnings: The program generated $360K in revenue, with $290K from retail wash purchases and an additional $70K from new memberships.
Frequently asked questions
How do I set up a retail loyalty program?
Can I customize the loyalty program?
How do I track the performance of my loyalty program?
